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Day 3 · Interview 08 of 1412:05 PM · Moscone West

Martha Underwood & Shella Sylla

Founder & CEO · Co-Founder, Prismm

Inheritance infrastructure that helps banks pass money to the next generation.

The full conversation

11:45 · every question and answer, tightened. Tap a line to jump to it.

The short version

4:57 · Martha and Shella's answers, condensed.

Clips

5 short clips, captioned, in vertical and widescreen. Free to download and repost.

It started when our dad fell

“So it was our dad. So in 2017, he fell off a roof, and he went unconscious. He's okay right now, which is great. But we realized that we didn't know where his assets were, and we didn't know where he banked. And the bank…”

0:42
Download 1080p: 9:16 20 MB · 16:9 19 MB

"Later doesn't belong to us."

“Take the risk on yourself because you know your talent. We're all brilliant. We all have creative juices that we can, if we just step into and trust ourselves, that it will come to you. But I think we get so caught up in…”

0:32
Download 1080p: 9:16 16 MB · 16:9 15 MB

Learn in corporate. Then jump.

“Never underestimate the amount of information, training, and value you can get from corporate first. So a lot of people look at the glam of entrepreneurship and want to jump straight into it right out of school and don't…”

0:52
Download 1080p: 9:16 35 MB · 16:9 28 MB

Building it with my sister

“And Martha was also in banking, but more on the tech side. She was head of retail software engineering at a global bank. And so she got to see it from the other side. So put those two skill sets together, and we had the …”

0:35
Download 1080p: 9:16 20 MB · 16:9 18 MB

Your beneficiary data is stale

“The data is stale. So when you open up an account, typically, you open it up maybe 20 years ago or 10 years ago, and you don't have all of the beneficiary information that you need, and you forget to get to it, right? So…”

0:43
Download 1080p: 9:16 23 MB · 16:9 20 MB

At the booth

Team photos from the expo floor.

Prismm team at TechCrunch Disrupt 2026Prismm team at TechCrunch Disrupt 2026Prismm team at TechCrunch Disrupt 2026Prismm team at TechCrunch Disrupt 2026Prismm team at TechCrunch Disrupt 2026Prismm team at TechCrunch Disrupt 2026