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Interview 14 of 212:47 PM · Moscone West

Eilin Schjetne

Founder & CEO, Aparta

Flexible co-ownership of the home you live in.

The full conversation

8:04 · every question and answer, tightened. Tap a line to jump to it.

The short version

2:36 · Eilin's answers, condensed.

Clips

5 short clips, captioned, in vertical and widescreen. Free to download and repost.

Own 70% of the home you live in

“Because homeownership is so rigid today. It's very much all or nothing. We've made it flexible where a homeowner can own 50 or 70 percent of their home and not be dependent on owning the whole home. So you are basically …”

0:26
Download 1080p: 9:16 12 MB · 16:9 11 MB

She couldn't keep her sons' home

“My own experience. So 10 years ago, I went through a divorce and I really wanted to keep my boy's childhood home. I had a substantial amount of equity, a good salary, but I still wasn't able to keep my boys home. So we h…”

0:34
Download 1080p: 9:16 17 MB · 16:9 15 MB

Battlefield 200, headed to the US

“So we're moving into the US. So we're part of the TechCrunch Startup Battlefield 200, which is really, really exciting. And we're here to meet with partners for our US expansion and also investors for our upcoming Series…”

0:20
Download 1080p: 9:16 9 MB · 16:9 8 MB

Many no's. Then the yes.

“You have to be all in every single day from early morning to late evening, seven days a week. And there are so many hurdles you have to overcome. So it's all about the mindset. It is really tough. It's really tough raisi…”

0:30
Download 1080p: 9:16 17 MB · 16:9 15 MB

Inspire more women to found

“But there are a lot of males within the financial industry, also within the real estate industry. But we just have to keep going and inspire more females, both to founder on companies and also to work within the financia…”

0:22
Download 1080p: 9:16 11 MB · 16:9 9 MB