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Interview 10 of 211:25 PM · Moscone West

Dileep Dhakal

Founder & CEO, Veel

Social + creator commerce SaaS for creators and brands.

The full conversation

7:33 · every question and answer, tightened. Tap a line to jump to it.

The short version

3:14 · Dileep's answers, condensed.

Clips

5 short clips, captioned, in vertical and widescreen. Free to download and repost.

7,000 sign-ups before launch

“Also, we started from the early sign-ups strategies. So we have 2 ,000 plus businesses, 5 ,000 plus content creators before even we launched the product. But the biggest challenge was to solve B2B and B2C simultaneously …”

0:36
Download 1080p: 9:16 14 MB · 16:9 13 MB

Your first customers are your team

“So explain to me why is it important to actually give your product away for free for your initial customer? Why not just charge them money? Why free? I think when you are working with your first lines of customers, espec…”

0:33
Download 1080p: 9:16 13 MB · 16:9 13 MB

Ex-Apple: "I can still fail"

“Yeah, I'm ex-Apple. So I was at Apple before this company. So it was like a comfortable job to me. Then I was like, should I take a risk or not, right? You really have to think through. Then one day I realized, you know …”

0:29
Download 1080p: 9:16 11 MB · 16:9 11 MB

Don't do it as a side hustle

“So if you believe that I'm going to crack it, go for it, put all the energy in. Don't do it as a side hustle. I see a lot of entrepreneurs and founders, they want to start like, hey, I'm working full time, but this is my…”

0:26
Download 1080p: 9:16 9 MB · 16:9 9 MB

Ask an executive? They'll say don't

“Listen to yourself instead of the data. Sometimes we do a lot of research in terms of like, hey, should I do this or not? Ask too many questions to strangers or people who are already settled in their jobs. So if you ask…”

0:25
Download 1080p: 9:16 9 MB · 16:9 9 MB

At the booth

Team photos from the expo floor.

Veel team at TechCrunch Disrupt 2026Veel team at TechCrunch Disrupt 2026Veel team at TechCrunch Disrupt 2026Veel team at TechCrunch Disrupt 2026