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Day 2 · Interview 16 of 223:20 PM · Moscone West

Salah Azzouz

Founder, Watad

Buying, selling and financing construction materials.

The full conversation

3:50 · every question and answer, tightened. Tap a line to jump to it.

The short version

2:28 · Salah's answers, condensed.

Clips

6 short clips, captioned, in vertical and widescreen. Free to download and repost.

Couldn't fit in? Build something.

“To be honest I was kind of an introvert person and I had nothing to lose and I struggled to find a way into society so I decided and said you know what if I can't find a job if I can't fit you know what I'm gonna build s…”

0:39
Download 1080p: 9:16 17 MB · 16:9 17 MB

Four companies. Three went bankrupt.

“How many company have you built so far I founded four companies total three of them were bankrupt Three of them were bankrupt but you had that one success The lesson is it's about the journey. Go for it. You have nothing…”

0:25
Download 1080p: 9:16 10 MB · 16:9 10 MB

Rejected 100 times. Then it works.

“How did you end up Landing your first customer was that very difficult It was a trial and error you need to pick up the phone make cold phone calls go to office be rejected like a hundred times but whenever it works once…”

0:21
Download 1080p: 9:16 8 MB · 16:9 8 MB

Hardest part? Resistance to change.

“The hardest thing is the resistance to change when it comes to people that are used to work in this in a in a way for for tens of years and then you want to change something that's really hard and then we had the problem…”

0:28
Download 1080p: 9:16 11 MB · 16:9 11 MB

Money grows on cement, not trees

“We're changing the way contractors and suppliers buy, sell, and finance construction materials. We're going for a trillion dollar industry we're already doing millions and we're gonna break break and crush any competitor…”

0:23
Download 1080p: 9:16 8 MB · 16:9 9 MB

No low prices? Your margin disappears.

“There is a lot of issues in construction it's not organized let me tell you something for contractors when they buy construction materials if you don't find like low prices your margin disappears if you're a supplier if …”

0:32
Download 1080p: 9:16 13 MB · 16:9 15 MB

At the booth

Team photos from the expo floor.