Liz Mason
Co-Founder, TaxFigure
The tax intelligence layer for tax advisors.
The full conversation
9:18 · every question and answer, tightened. Tap a line to jump to it.
The short version
3:28 · Liz's answers, condensed.
Clips
5 short clips, captioned, in vertical and widescreen. Free to download and repost.
She saved them $1M. CFO: "Okay, whatever."
“I had a moment where I was working on a big M&A deal and I was working with this like super fancy CFO and it was like hundreds of millions of dollars changing hands. And I was super excited about it. And I found a way to…”
Pick up the phone. Shake hands.
“Building relationships and I mean like truly picking up the phone calling people talking to them showing up in person shaking people's hands building relationships is the thing that we as humans were built to do we have …”
You fail? Oh well. You win? Amazing.
“Know, when founders are thinking about like, should I, should I not? Should I, should I not? Like, you have a good idea. You have a good market. You know your market. Just go for it. Do it. Like you will always question …”
No way to completely prevent hallucination
“There's no way to completely prevent hallucination because we're looking at a statistical model with AI right and so mathematically it's impossible but what is possible is putting deterministic layers and inside of it an…”
At the booth
Team photos from the expo floor.
