Day 2 · Interview 22 of 224:52 PM · Moscone West

Kathy Wang

Co-Founder, Press Club

A press agent for founders that only charges when an article lands.

The full conversation

7:32 · every question and answer, tightened. Tap a line to jump to it.

The short version

3:55 · Kathy's answers, condensed.

Clips

4 short clips, captioned, in vertical and widescreen. Free to download and repost.

You only pay when press lands

“So we are confident in our ability to get you press. So we only charge if we actually land you an article. So we're purely results-based pricing. We charge $5,000 per article for tier one. So that's like TechCrunch, Forb…”

0:32

Download 1080p: 9:16 15 MB · 16:9 12 MB

Four people. One event a week.

“We host one event a week and we're only a four-person team I literally had somebody come up to me I was like dude yeah I literally thought you guys were a 30 person team based off of like the quality and the scale of the…”

0:22

Download 1080p: 9:16 10 MB · 16:9 9 MB

Cold outreach: 10%. Events: 50%.

“We actually were doing cold outreach and we saw a pretty good response rate is around 10%, which is solid, right? right? But then I started going to events and going to a lot of events. And every time I would go to an ev…”

0:50

Download 1080p: 9:16 24 MB · 16:9 20 MB

100 cold DMs. Four free tickets.

“Four years ago when I first moved to San Francisco I really want to go to TechCrunch Disrupt because you hear about it Silicon Valley hear about it and TV shows so I was like man I really want to go but I didn't want to …”

0:40

Download 1080p: 9:16 20 MB · 16:9 17 MB

At the booth

Team photos from the expo floor.

Press Club team at TechCrunch Disrupt 2026